--- title: About date: 2026-07-08T10:22:00+01:00 author: Tom Pickering canonical_url: "https://hellomustard.com/about" section: Pages --- ![Who we are](https://mustard-media.transforms.svdcdn.com/production/images/who-we-are.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1784121613&s=de2ea18207e29dcb76f8918c584c0a36) ## Cut The Mustard Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy. [Work ](https://hellomustard.com/case-studies) [Services ](https://hellomustard.com/services) [About ](https://hellomustard.com/about) [Press ](https://hellomustard.com/press) [Latest ](https://hellomustard.com/news) [Contact us](https://hellomustard.com/contact) ![MUSTARD HEADSHOTS31824](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31824.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.2974&dm=1786007751&s=45ff7cf9a99ee32cb0183052fffe2b7b) about us Scroll to explore # Who we are Who we are Who we are Who we are Who we are Who we are get to know us ## We are mustard. Growth and performance partners for the world’s leading experiences. Founded in Manchester in 2013 by experience creators Ed Norris and Robert Masterson, we’ve helped the world’s leading festivals, venues, sports teams and destination brands achieve long-term, commercial growth. [Get in touch](https://hellomustard.com/contact) With a team of the industry's leading ticket strategists and performance marketers, Mustard has an unrivaled understanding of what it takes to fill capacities and scale experience brands. [Get in touch](https://hellomustard.com/contact) ![34](https://mustard-media.transforms.svdcdn.com/production/images/34.webp?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786442226&s=7c0cc7705947d7b9954bfe9cb7fd8a39) ![Reading Leeds 3](https://mustard-media.transforms.svdcdn.com/production/images/Reading-Leeds-3.jpg?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785942689&s=90099376fa2ddd85277f76c1b2747b42) ![Pro Ski Comp 2048x1365](https://mustard-media.transforms.svdcdn.com/production/images/Pro-Ski-Comp-2048x1365.jpg?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786544753&s=53e87f40e9293bc70c465ed5162bb5a8) ![Bauble 4](https://mustard-media.transforms.svdcdn.com/production/images/bauble-4.png?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786376568&s=2d57583ab99bfd48bec1672a2cb801e7) ![Phoenix pyro 16x9 1 1110x550](https://mustard-media.transforms.svdcdn.com/production/images/Phoenix-pyro-16x9-1-1110x550.png?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786544836&s=e13f470791657c8ba5a91324f7de5780) ![Screenshot 2026 08 03 at 16 49 10](https://mustard-media.transforms.svdcdn.com/production/images/Screenshot-2026-08-03-at-16.49.10.png?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772160&s=427f9a3d92803febee84a795588ed412) by the numbers - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - M revenue for the experience economy - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - M tickets & bookings - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - + countries we’ve delivered in meet the team Naz Lou Sian Rory Nick Ed Temne Liam Jack Rob Callum Alix Chloe Nicky Ryan Ryan Alice ![MUSTARD HEADSHOTS31233](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31233.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5018&fp-y=0.3653&dm=1786438373&s=02bdfbfe03a092eaeb10aee554482be4) Creative Campaign Manager ![MUSTARD HEADSHOTS31427](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31427.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.493&fp-y=0.3568&dm=1786438303&s=13a4854c5fba3a244ff89fbff42840af) Senior Strategist ![MUSTARD HEADSHOTS31756](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31756.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.486&fp-y=0.3526&dm=1786438250&s=e940837cfa391e17c3f3c8be7b3a3405) **Managing Director** ![MUSTARD HEADSHOTS31613](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31613.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4965&fp-y=0.3975&dm=1786438283&s=b37ce073921a1145173d22f028c812e3) **Head of Strategy** ![MUSTARD HEADSHOTS31512](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31512.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3779&dm=1786438327&s=15723fbc19eec8faf0ebb86c12a7a907) Head of New Business ![MUSTARD HEADSHOTS31544](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31544.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.507&fp-y=0.3428&dm=1786438173&s=bbdcad4d94890a14227583bcb685bc92) Co-Founder ![MUSTARD HEADSHOTS31248](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31248.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3582&dm=1786438399&s=cc54cc716de6d12b902f3aa5a4aa0ef8) Content Executive ![MUSTARD HEADSHOTS31190](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31190.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.507&fp-y=0.3751&dm=1786438474&s=92bb858019e53910f6112b5298928de7) Senior Paid Media Manager ![MUSTARD HEADSHOTS31490](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31490.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.34&dm=1786438352&s=be94d8d90041feb26097be5f017ec328) New Business Executive ![MUSTARD HEADSHOTS31625](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31625.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4965&fp-y=0.4158&dm=1786438226&s=f9a186cf6f9ad0219b3efd771339763b) **Co-Founder & CEO** ![MUSTARD HEADSHOTS31264](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31264.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3793&dm=1786438653&s=1a28cf7e5bab750edda63486ca114192) **Head of Campaigns** ![MUSTARD HEADSHOTS31332](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31332.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4982&fp-y=0.333&dm=1786438423&s=e2cf71ada9e8e3365aaef43259122bff) **Head of Paid Media** ![MUSTARD HEADSHOTS31075](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31075.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4842&fp-y=0.3147&dm=1786438449&s=f6819139bfd5a858e679b569fa3dd4b4) Senior Paid Media Manager ![MUSTARD HEADSHOTS31132](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31132.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4982&fp-y=0.3905&dm=1786438526&s=a64ee3abc813e425f2cda124539b306b) Senior Paid Media Manager ![MUSTARD HEADSHOTS31095](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31095.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3358&dm=1786438500&s=c8009a68b49e7f77308bf5297eb26909) Paid Media Manager ![MUSTARD HEADSHOTS31177](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31177.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5071&fp-y=0.4761&dm=1786438767&s=9b9b0c272a6a234706f57a8e64b4ff66) Paid Media Manager ![MUSTARD HEADSHOTS31307](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31307.jpg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3695&dm=1786438577&s=ab42a46a905ac9ab6c2ff8c51161ac7c) Head of Agency Marketing meet the team ![MUSTARD HEADSHOTS31233](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31233.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5018&fp-y=0.3653&dm=1786438373&s=7a18ea9e99939321af65eceac3dde306) Naz Creative Campaign Manager ![MUSTARD HEADSHOTS31427](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31427.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.493&fp-y=0.3568&dm=1786438303&s=9bd0ea37c37275e36566519e5358ef02) Lou Senior Strategist ![MUSTARD HEADSHOTS31756](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31756.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.486&fp-y=0.3526&dm=1786438250&s=1184c27a8aab9e9e05b95bc298528557) Sian **Managing Director** ![MUSTARD HEADSHOTS31613](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31613.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4965&fp-y=0.3975&dm=1786438283&s=1806401fd254d69ce6dc5eeae1fb2d3b) Rory **Head of Strategy** ![MUSTARD HEADSHOTS31512](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31512.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3779&dm=1786438327&s=a04d6477ef58660a8140ee1004a256f6) Nick Head of New Business ![MUSTARD HEADSHOTS31544](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31544.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.507&fp-y=0.3428&dm=1786438173&s=bed78740dcd2fa551107a93878922dc8) Ed Co-Founder ![MUSTARD HEADSHOTS31248](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31248.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3582&dm=1786438399&s=eca484f616596f3698e807154655107e) Temne Content Executive ![MUSTARD HEADSHOTS31190](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31190.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.507&fp-y=0.3751&dm=1786438474&s=fb6239d890eb3f48b0abb66cfbe45a23) Liam Senior Paid Media Manager ![MUSTARD HEADSHOTS31490](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31490.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.34&dm=1786438352&s=d373d269a56c36e631220e2b7b8894f2) Jack New Business Executive ![MUSTARD HEADSHOTS31625](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31625.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4965&fp-y=0.4158&dm=1786438226&s=331754777938f12bc352a1da3e654fef) Rob **Co-Founder & CEO** ![MUSTARD HEADSHOTS31264](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31264.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3793&dm=1786438653&s=028fcce72a2b92a7b037c0fdb3e6d1c0) Callum **Head of Campaigns** ![MUSTARD HEADSHOTS31332](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31332.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4982&fp-y=0.333&dm=1786438423&s=353c0cd95c7adc2062d6e985fe90a4c3) Alix **Head of Paid Media** ![MUSTARD HEADSHOTS31075](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31075.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4842&fp-y=0.3147&dm=1786438449&s=5829b0324b230610eb17c9ec232770ba) Chloe Senior Paid Media Manager ![MUSTARD HEADSHOTS31132](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31132.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4982&fp-y=0.3905&dm=1786438526&s=83a133cb97eed268a3b593851f2be861) Nicky Senior Paid Media Manager ![MUSTARD HEADSHOTS31095](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31095.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3358&dm=1786438500&s=ca881e8c80677597d6545653d26387bc) Ryan Paid Media Manager ![MUSTARD HEADSHOTS31177](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31177.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5071&fp-y=0.4761&dm=1786438767&s=e5954f439a584c8da4081f0603533f84) Ryan Paid Media Manager ![MUSTARD HEADSHOTS31307](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31307.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.3695&dm=1786438577&s=df3ae75eb27c9f48d0c3f2f62fa9e311) Alice Head of Agency Marketing awards ## Delivering work that gets noticed [Join them](https://hellomustard.com/contact) 2025 ![Northern digital award](https://mustard-media.transforms.svdcdn.com/production/images/award/northern-digital-award.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783600028&s=353ed0dbbf25bd73483a5cd43d99a22f) 2025 ## Best Use of Social Media 2026 ![Tiktok award](https://mustard-media.transforms.svdcdn.com/production/images/award/tiktok-award.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783599975&s=725bd18ac073934ead3f149ac65594c1) 2026 ## Greatest Performance 2025 ![Champions award](https://mustard-media.transforms.svdcdn.com/production/images/award/champions-award.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783600028&s=2d71f1214b173005d788de4534b7f792) 2025 ## Best Mid-Sized Agency 2025 ![Uk social award](https://mustard-media.transforms.svdcdn.com/production/images/award/uk-social-award.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783600028&s=e2623092dec5aabeec283ef9a76d826c) 2025 ## Best long-term strategic use of Social Media [Join them](https://hellomustard.com/contact) history ## What started out filling dance-floors went on to fill destinations, arenas and stadiums around the world. ## 2013 ![D00d3751b43dea233ab90b3139453ad5](https://mustard-media.transforms.svdcdn.com/production/images/d00d3751b43dea233ab90b3139453ad5.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785927795&s=b47e70b307f83b4afc9d5b8128cee981) **mustard is born.** Promoters around the world kept asking how we sold out our own events, Parklife Festival and The Warehouse Project. In October 2013, Rob and Ed incorporated Mustard Media to answer them: a marketing agency built by promoters, for promoters. ## 2014 ![Mc Gill Productions Manchester e944eac5 3013 48db a680 d753dad37169](https://mustard-media.transforms.svdcdn.com/production/images/McGill_Productions_Manchester__e944eac5-3013-48db-a680-d753dad37169.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785927875&s=3a42badb634b59d09c4ebd865705846d) **First office. Manchester, UK.** Mustard gets its first home in Manchester. A small room, a big client problem to solve, and the start of a decade of filling capacities. Our first clients included Kendal Calling, Snowbombing and Manchester Pride - all of whom are still clients to this day! ## 2015 ![Princess marg](https://mustard-media.transforms.svdcdn.com/production/images/princess-marg.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783503194&s=13722625414abf086c806b16970d9cb4) **Annie Mac presents Lost & Found. Our first festival from scratch.** We headed up and co-founded AMP Lost & Found in Malta with Annie Mac and The Warehouse Project. The debut sold 8,000 tickets in days and proved the model: we could launch a festival from nothing, not just market one. It put Malta on the international festival map and paved the way for the artist-led tourism boom. ## 2016 ![20240412125612 Friday Pond Skim Snowpark Terrace MH SB24 DSC9650 Matt Higgs](https://mustard-media.transforms.svdcdn.com/production/images/20240412125612_Friday_Pond-Skim_Snowpark-Terrace_MH_SB24__DSC9650-Matt-Higgs.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785928070&s=c8bfecf5fcc07b3a7b2d1a63ae4f7cbe) **The roster takes shape.** Hideout, Festival No.6, elrow and many more. The names that built the UK festival calendar start trusting Mustard with their campaigns, and the playbook sharpens with every sell-out. ## 2018 ![TRIIP Festival 125](https://mustard-media.transforms.svdcdn.com/production/images/TRIIP-Festival_125.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785920384&s=272128dbaf10af503f07e0f8a577e4b2) **The group takes shape.** Mustard Group is formed, laying the structure for what comes next: an agency and a portfolio of our own experiences. ## 2019 ![King promise cr KENNETH DAPAAH afro nation detroit 2024 billboard 1548](https://mustard-media.transforms.svdcdn.com/production/images/king-promise-cr-KENNETH-DAPAAH-afro-nation-detroit-2024-billboard-1548.webp?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785928150&s=5f27c66d3f31befcd18f51e3210024d7) **Afro Nation sells out in 48 hours.** We were the full 360 marketing team for a brand-new festival in Portugal: brand, website, strategy, and paid media. Year one sold 20,000 tickets and sold out in 48 hours. Afro Nation went on to expand across 3 continents. ## 2020 ![0 Esca Freight Island Seating Nov4th2020 Jody Hartley Hi Res 12jpeg](https://mustard-media.transforms.svdcdn.com/production/images/0_EscaFreightIsland_Seating_Nov4th2020_JodyHartley_HiRes-12jpeg.avif?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785928263&s=f0af190899affa200d33a8fff515005d) **The year the music stopped.** COVID shut down live events overnight and took Mustard to the edge of closure. We refused to go quietly: Business Keeps on Dancing became the industry's lifeline through free weekly webinars, and we went 360 on the launch of Escape to Freight Island, the UK's pioneering socially distanced venue and our first step into large-scale hospitality. ## 2021 ![Ba470ac0 cec2 41c2 a21f 62cc900c3e0e](https://mustard-media.transforms.svdcdn.com/production/images/ba470ac0-cec2-41c2-a21f-62cc900c3e0e.webp?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785940856&s=a9f7bd57c90dbc30004c287c43d408a2) **The comeback.** With live events still on their knees, we helped clients sell 620,000 tickets and generate £35m in revenue in 12 months. Proof the model works even in the hardest market live entertainment has ever known. ## 2022 ![Images 11](https://mustard-media.transforms.svdcdn.com/production/images/images-11.jpeg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785928720&s=b07713dc82fb2a4aa09c8abf4ad6b9e2) **Home in Ancoats.** Mustard moves to Colony, One Silk Street, in the heart of Ancoats. The office that would carry the agency through its biggest years yet. mustard co-creates **Fisher Presents: TRIIP Festival Malta** which goes on to sell out for the next 4 years. ## 2023 ![Football flags](https://mustard-media.transforms.svdcdn.com/production/images/football-flags.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783503193&s=8deb60373711f6d0949c210cb7f2dde8) **Into sport. And gold on TikTok.** Mustard enters the sports market with Aston Villa and Team GB, the start of a journey that now runs from club football to Olympic sport. The same year we become a TikTok Gold Agency Partner, with Hideout Festival the proof: TikTok outsold Meta on tickets for the first time, and TikTok published it as a success story. ## 2024 ![MUSTARD HEADSHOTS31937](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31937.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5395&fp-y=0.4934&dm=1785930181&s=d7d75be68173dfa980b1fb3f1bf4c6e4) **Sian Bennett becomes a partner** and will then go on to be the MD in 2026. **4.2m tickets.** £229m in client revenue. Mustard marks 10 years of trading with a record: over 4.2m tickets sold and £229m generated for clients in just 3 years. From club nights in Manchester to Sziget, Take That's Greatest Weekend, Bongo's Bingo, and Visit Liverpool. **The Festival Republic roster.** Festival Republic brings Mustard on board across its portfolio, including Wireless, Big Smoke, and its Malta festivals. The biggest names in UK live music, backed by mustard performance. ## 2025 ![Tik Tok UKIRL Awards25 JR 0507](https://mustard-media.transforms.svdcdn.com/production/images/TikTok-UKIRL-Awards25-JR-0507.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772198&s=b0494a6c28469696f9c02670e3fb39a0) A big year! **Chelsea Winter Village launches,** an experience we created from scratch, and welcomes 120,000 people in its first season. We open our second office in Soho, London. Reading & Leeds wins Greatest Performance at the TikTok Ad Awards, with mustard the only independent and events based agency on a shortlist of global networks. ## 2026 ![DSCF6224](https://mustard-media.transforms.svdcdn.com/production/images/DSCF6224.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786002649&s=03bed34f62664be60b48c146c9658f0d) **The growth partner for the experience economy.** A new identity for a bigger ambition. Today mustard works across 50+ festivals, sports franchises, large-scale hospitality venues, attractions, tourism campaigns, competitive socialising brands, and family experiences, backed by £400m in ticket revenue across 20 countries and the booker data that comes with it. This website is part of that story. TESTIMONIALS / ![1774090462529](https://mustard-media.transforms.svdcdn.com/production/images/1774090462529.png?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786549325&s=492b8c2c993793636815fe6d75145b84) Tapping into mustard's events industry knowledge has been invaluable in challenging us on where we can improve. They brought out the creativity of our team, with tangible plans and tools to make it happen! ![1774090462529](https://mustard-media.transforms.svdcdn.com/production/images/1774090462529.png?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786549325&s=492b8c2c993793636815fe6d75145b84) Michael Fensom Group Brand & Marketing Director, Ibiza Rocks ![1516982290596](https://mustard-media.transforms.svdcdn.com/production/images/1516982290596.jpeg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786549408&s=49e3edc71a91a35bb03b4ff707d2b360) Working with mustard has been great for Nozstock. Their flexibility, openness with knowledge and clear reporting allowed us to make informed decisions and significantly improve results. I would highly recommend them! ![1516982290596](https://mustard-media.transforms.svdcdn.com/production/images/1516982290596.jpeg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786549408&s=49e3edc71a91a35bb03b4ff707d2b360) Ella Nosworthy Creative Director, Nozstock Festival ![Images 10](https://mustard-media.transforms.svdcdn.com/production/images/images-10.jpeg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786549480&s=7b45950397805a682059314dd51e56c5) We’d hit a ceiling and needed a fresh perspective. mustard gave us that with a strategy we could move on straight away. Their ad creative and paid media support took it further, delivering results fast. ![Images 10](https://mustard-media.transforms.svdcdn.com/production/images/images-10.jpeg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786549480&s=7b45950397805a682059314dd51e56c5) Carl Miller Director, Enlightened Moments locations ## One Silk Street, Ancoats, Manchester, M4 6LZ ## Manchester ## 11 Golden Square, London, W1F 9JB ## London news & press ## The news and views that cut the mustard [View all](https://hellomustard.com/news) Sign-up to reserve your space for our upcoming webinars and read the latest news & insights across the experience economy. [![Tik Tok UKIRL Awards25 JR 0507](https://mustard-media.transforms.svdcdn.com/production/images/TikTok-UKIRL-Awards25-JR-0507.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772198&s=0e3b60f452fa1abdaccd2cec83a9b64c) Festivals Social Media Awards Mustard Media Wins Greatest Performance at the UK Tiktok Ad Awards 2025](https://hellomustard.com/news/mustard-media-wins-greatest-performance-at-the-uk-tiktok-awards)[![DSCF6544](https://mustard-media.transforms.svdcdn.com/production/images/DSCF6544.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4938&fp-y=0.5478&dm=1785930715&s=82192c27f5a21d60970211a2698f3bbd) Leisure & Tourism Festivals Mustard Media Wins Liverpool’s Music Destination Campaign](https://hellomustard.com/news/mustard-media-wins-liverpools-music-destination-campaign)[![TRIIP Festival 117](https://mustard-media.transforms.svdcdn.com/production/images/TRIIP-Festival_117.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785768181&s=e3abc7498342e272f5f79e0acc9d43f2) Festivals Thoughts 'Think Like A Promoter, But Execute Like An Agency’: Festival Marketing Deep Dive With Mustard's Rob Masterson](https://hellomustard.com/news/cum-sociis-natoque-penatibus-et-magnis-dis-parturient-montes-2) [View all](https://hellomustard.com/news) Sign-up to reserve your space for our upcoming webinars and read the latest news & insights across the experience economy.