--- title: Case Studies date: 2026-07-07T15:55:00+01:00 author: Tom Pickering canonical_url: "https://hellomustard.com/case-studies" section: Pages --- ![Who we are](https://mustard-media.transforms.svdcdn.com/production/images/who-we-are.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1784121613&s=de2ea18207e29dcb76f8918c584c0a36) ## Cut The Mustard Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy. [Work ](https://hellomustard.com/case-studies) [Services ](https://hellomustard.com/services) [About ](https://hellomustard.com/about) [Press ](https://hellomustard.com/press) [Latest ](https://hellomustard.com/news) [Contact us](https://hellomustard.com/contact) # Our Work A curated selection of projects from the work we’ve delivered at Mustard. All Sports Festivals Hospitality Tours Destinations Attractions Venues [![Chelsea Winter Village 1227](https://mustard-media.transforms.svdcdn.com/production/images/Chelsea-Winter-Village_1227.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785938576&s=a63b5c80c3c7f4a09e30badb5865d655) Strategy Paid Media Campaign How Chelsea Winter Village Hit 120,000 Attendees in Year One.](https://hellomustard.com/case-studies/chelsea-winter-village) [![Aston Villa players 2](https://mustard-media.transforms.svdcdn.com/production/images/Aston-Villa-players-2.webp?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785941469&s=702c3238bf178f84f80109cc7269392d) Paid Media Campaign How Aston Villa Women Grew Season Ticket Sales by 245% Year on Year.](https://hellomustard.com/case-studies/aston-villa-season-ticket) [![Reading Leeds 5](https://mustard-media.transforms.svdcdn.com/production/images/Reading-Leeds-5.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785942671&s=63d1fcf670db062d1d87dd3654cc788a) Stategy Campaigns Paid Media How Reading & Leeds Achieved 468% YoY Uplift in Purchases, and Won Greatest Performance at the UK TikTok Ad Awards 2025.](https://hellomustard.com/case-studies/reading-and-leeds) [![Bongos 7](https://mustard-media.transforms.svdcdn.com/production/images/bongos-7.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785943626&s=44dded2d6ead0ee858f1034687336bbd) Paid Media Campaign How Bongo's Bingo Improved ROAS by 42% and Grew Revenue by £100,000.](https://hellomustard.com/case-studies/bongos-bingo) [![Birmingham phoenix 2](https://mustard-media.transforms.svdcdn.com/production/images/Birmingham-phoenix-2.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786022639&s=ccbe2006b08dc774c3a1b0d738dd71d0) Paid Media Campaign Creator How Birmingham Phoenix Grew Ticket Sales 47% and Reached 7 Million People on TikTok.](https://hellomustard.com/case-studies/birmingham-phoenix) [![Crowd and balloons](https://mustard-media.transforms.svdcdn.com/production/images/crowd-and-balloons.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783503192&s=309d693786a638079be3eeb0a90f3f30) Strategy Paid Media Campaign How Forbidden Forest Sold Out 22,000 Tickets in 36 Hours.](https://hellomustard.com/case-studies/forbidden-forest) [![Case studies 34](https://mustard-media.transforms.svdcdn.com/production/images/case_studies_34.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785941069&s=2bdd2203597781e7dc074ea59b58fbdc) Stategy Paid Media Campaigns How Aston Villa Women Grew Match-Day Sales by 23% Across a Full Season.](https://hellomustard.com/case-studies/aston-villa) [![Lasydays 0](https://mustard-media.transforms.svdcdn.com/production/images/lasydays-0.webp?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786028510&s=ce0003912dd9bbb5a23ac0053b9e8cdf) Paid Media Campaign How LazyDays Grew Sales by 348% by Changing When They Sold, Not What They Sold.](https://hellomustard.com/case-studies/lazydays) [![Bada bingo 3](https://mustard-media.transforms.svdcdn.com/production/images/bada-bingo-3.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786029280&s=f5fba7a8295d1b75eef6a5af2fa42556) Strategy Paid Media Campaign How Bada Bingo Grew Ticket Sales by 646% Year on Year.](https://hellomustard.com/case-studies/bada-bingo) [![Hospitality on the beach 6](https://mustard-media.transforms.svdcdn.com/production/images/hospitality-on-the-beach-6.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786090461&s=d4c0806d978a1cf7ba098cc221a4cf5e) Stategy Paid Media Campaigns How Hospitality on the Beach Sold 30% of Its Tickets in the First Week.](https://hellomustard.com/case-studies/hospitality-on-the-beach) [![Golf fang 3](https://mustard-media.transforms.svdcdn.com/production/images/golf-fang-3.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786094022&s=dd9b49d33e9633619af6f67ff5b3a00f) Stategy Paid Media Campaigns How Golf Fang Achieved 18x ROAS and £161,000 in TikTok Revenue Through Performance Marketing.](https://hellomustard.com/case-studies/golf-fang) [![Diecast 3](https://mustard-media.transforms.svdcdn.com/production/images/diecast-3.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786095225&s=bc3686cfdbb3556755a436287da30f0b) Stategy Campaigns Paid Media How Diecast Delivered £940k Winter Season Revenue at 80x ROAS.](https://hellomustard.com/case-studies/diecast) 1 [2](#)[3](#)[](#)