--- title: Golf Fang date: 2026-07-08T11:49:00+01:00 author: Alice Green canonical_url: "https://hellomustard.com/case-studies/golf-fang" section: Case Study --- ![Who we are](https://mustard-media.transforms.svdcdn.com/production/images/who-we-are.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1784121613&s=de2ea18207e29dcb76f8918c584c0a36) ## Cut The Mustard Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy. [Work ](https://hellomustard.com/case-studies) [Services ](https://hellomustard.com/services) [About ](https://hellomustard.com/about) [Press ](https://hellomustard.com/press) [Latest ](https://hellomustard.com/news) [Contact us](https://hellomustard.com/contact) # Golf Fang Golf Fang Golf Fang Golf Fang Golf Fang Golf Fang How Golf Fang Achieved 18x ROAS and £161,000 in TikTok Revenue Through Performance Marketing. ![Golf fang 3](https://mustard-media.transforms.svdcdn.com/production/images/golf-fang-3.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786094022&s=097a5efa08bfe94bc1166c699b65b16e) ## How Golf Fang Achieved 18x ROAS and £161,000 in TikTok Revenue Through Performance Marketing. Date 2026 Deliverables Stategy Paid Media Campaigns Location Manchester Sector Hospitality ##### Golf Fang achieved an 18x ROAS, £161,000 in revenue from TikTok alone, and 2,756 bookings in a single week after a tracking fix unlocked the performance data the campaign had been missing. Three specific changes to the performance marketing infrastructure, implemented in sequence, transformed a campaign generating bookings into one generating measurable, attributed revenue. The first change made the others possible. The results 18x ROAS 2,756 bookings in a single week £161,000 revenue from TikTok the challenge ##### Golf Fang was generating bookings and building a following, but the relationship between marketing spend and revenue was opaque. The paid media system was active but not optimised. Campaigns were running without the tracking infrastructure to understand which creative, which audience, and which channel was generating real revenue rather than clicks. Budget was being allocated by instinct rather than evidence. And without knowing what was working, scaling spend felt like a risk rather than a growth lever. ![Golf fang 1](https://mustard-media.transforms.svdcdn.com/production/images/golf-fang-1.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786094116&s=593f89f398fff2582e36c040e8f84cc1) ![Golf fang 5](https://mustard-media.transforms.svdcdn.com/production/images/golf-fang-5.jpeg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786094135&s=ae63efe967c04b685d6e455230118cc9) the approach ##### Our first intervention was tracking. Before any creative change or budget reallocation, we rebuilt the measurement infrastructure, ensuring that every booking, every revenue event, and every conversion point was attributed correctly to the campaign touchpoints that generated it. ##### With accurate revenue attribution in place, the data surfaced three things that needed to change. ##### First, the audience targeting was too broad. Golf Fang's highest-value customers (repeat visitors, group bookers, corporate event buyers) had a distinct behavioural profile that the existing targeting was not capitalising on. We rebuilt the audience architecture around these high-value segments. ##### Second, the creative was generic across placements. We introduced placement-specific creative that matched the format and mindset of each channel: performance-led on search, social-proof-led on Meta, aspiration-led on video. ##### Third, spend was not allocated dynamically. We introduced a weekly optimisation rhythm that redistributed spend toward what was converting and away from what was not. ##### An 18x ROAS is the commercial output of a system working precisely as it should. Each of the three changes compounded: better tracking meant better audience decisions, better decisions meant better creative placement, better creative placement meant more bookings at a lower cost. ##### The 2,756 bookings in a single week is the clearest proof point. That is what happened in one week when the infrastructure was finally in place. The £161,000 in TikTok revenue validates the channel and the creative simultaneously. The 31% Meta revenue uplift and 24% Google bookings increase confirm that the rebuild lifted performance across every single possible channel. ![Golf fang 7](https://mustard-media.transforms.svdcdn.com/production/images/golf-fang-7.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786094675&s=a6ceee01dd345114df1b4f270999aaa1) What This Means for Hospitality and Competitive Socialising Brands ##### Revenue attribution is not a reporting feature. It is a growth tool. The single most common reason performance marketing underdelivers for hospitality and competitive socialising venues is the absence of tracking infrastructure that connects marketing activity to real revenue events. Without it, every budget decision is a guess. ##### The Golf Fang result demonstrates what changes when that infrastructure is in place. The three improvements (tracking, targeting, optimisation) are not complex interventions. They are the foundations of any performance system worth the name. ##### Any venue operator who cannot confidently answer the question "which of our marketing channels is generating the most revenue right now?" has found their starting point. ![Golf fang 2](https://mustard-media.transforms.svdcdn.com/production/images/golf-fang-2.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786094216&s=0f8853dc1ed3fec7d1616eed4bfb1ea7) Frequently Asked Questions Q: How do you grow revenue for a competitive socialising venue? ##### Fix the measurement first, then optimise. Golf Fang achieved an 18x ROAS and 2,756 bookings in a single week through three changes to its performance marketing infrastructure: accurate revenue attribution, then rebuilding audience targeting around high-value customer segments, then introducing a weekly spend optimisation rhythm. Q: What performance marketing works for hospitality venues? ##### Performance marketing built on accurate revenue tracking. The most common failure mode for hospitality performance campaigns is running activity without knowing which touchpoints are generating real revenue. Golf Fang's transformation started with rebuilding the measurement infrastructure before changing a single creative or audience — and delivered 18x ROAS and £161,000 in TikTok revenue as a result. Q: How do you increase repeat bookings at a competitive socialising venue? ##### Target the behavioural profile of your existing high-value customers rather than a demographic approximation of them. Golf Fang's targeting was rebuilt around the behavioural signals of repeat visitors and group bookers, rather than broad age and interest categories. Q: How much should a hospitality venue spend on paid media? ##### Enough to run a proper test and not a pound more until the tracking tells you what's working. 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