--- title: No Spoilers Owners Gathering date: 2026-07-21T09:37:00+01:00 author: Tom Pickering canonical_url: "https://hellomustard.com/events-webinars/attracting-more-attendees-in-a-competitive-market" section: Event/Webinar --- [Work ](https://hellomustard.com/case-studies) [Services ](https://hellomustard.com/services) [About ](https://hellomustard.com/who-we-are) [Press ](https://hellomustard.com/press) [Latest ](https://hellomustard.com/news) [Contact us](https://hellomustard.com/contact) ![Bongos 7](https://mustard-media.transforms.svdcdn.com/production/images/bongos-7.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1787585963&s=e5e85244894f115cd73f806ec1dc1f68) Featured Selling Fast # No Spoilers Owners Gathering Join the Rory, Mustard's Head of Strategy at the No Spoilers Competitive Socialising conference at the Black Country Living Museum in Dudley where he will share strategies on how to make bookings predictable. Date 05 Oct 2026 Time 10:00am - 03:00pm Location Black Country Living Museum [Get Tickets](#form) ## Description ## Event Details ## Speakers ## Overview Running an escape room or immersive venue has never been more demanding. Rising costs, changing customer expectations and new operational risks mean making the right decisions has never mattered more. Join fellow owners from across the UK for a day of practical insights, honest conversations and valuable connections designed to help you strengthen your business, avoid costly mistakes and discover new opportunities for growth. Whether you're an established operator or just getting started, you'll leave with ideas you can put into practice straight away. ![Bada bingo 3](https://mustard-media.transforms.svdcdn.com/production/images/bada-bingo-3.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786029280&s=5fde4d06bcf37a1407c2e5c770e0135d) ## What to Expect - Expert keynote presentations from industry specialists - Interactive round table discussions led by ERIC - Practical panel sessions tackling the issues affecting venue owners today - Plenty of opportunities to meet, learn from and collaborate with other operators - Exclusive evening networking within the museum's 1930s street and Workers' Institute, with entertainment included The day combines expert keynote sessions, interactive round table discussions led by ERIC, and panel conversations covering some of the biggest challenges facing our sector, including influencer marketing, cyber risks, HR and employment, and finance and funding. As the sun goes down, we'll move into the exclusive surroundings of the Black Country Living Museum's atmospheric 1930s High Street for an evening of networking, entertainment and catching up with friends old and new. As always, every penny from ticket sales goes to charity thanks to the support of our sponsors, making this an event where everyone benefits. ## Where we are: Black Country Living Museum, West Midlands, Tipton Road, Dudley, DY1 4SQ ## Rory Sutherland Mustard's very own Rory Sutherland, award winning Head of Strategy, will be taking the stage about Competitive socialising's growth problem: How to make bookings predictable. ![DSCF6319](https://mustard-media.transforms.svdcdn.com/production/images/DSCF6319.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1787586062&s=4c5b225614bf2015862e093cf8cde7f5) Other speakers will be announced ## Buy Tickets Head over to the No Spoilers event page for more information and to purchase a ticket ## Secure your spot Join the community and reserve your spot to this event 00 Days 00 Hours 00 Mins 00 Secs Date 05 Oct 2026 Time 10:00am - 03:00pm Location Black Country Living Museum 20 spaces left [Get Tickets](#form) ## Who is this for? Lorem ipsum dolor sit amet consectetur. Interdum sit pretium molestie diam. Sagittis imperdiet at at massa dis tellus. Fermentum luctus velit tortor accumsan egestas eleifend sit varius. A duis amet in adipiscing. You may also like ## Other Events You Might Like [View all](https://hellomustard.com/events-webinars) [![Kooks gig](https://mustard-media.transforms.svdcdn.com/production/images/kooks-gig.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783945102&s=ac8009480793b180865e9e16f04a19f0) Featured Selling Fast How to make booking revenue predictable in the experience economy. Date 03 Sept 2026 Time 12:00pm - 01:00pm Location Online Webinar Get tickets](https://hellomustard.com/events-webinars/how-to-build-a-marketing-strategy-that-actually-delivers-results) [![DSCF6595](https://mustard-media.transforms.svdcdn.com/production/images/DSCF6595.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1787587521&s=e7749e7c613abb4b6c5444039e4cf87a) Selling Fast Welcome to the Festivalisation of Sports™ Date 10 Sept 2026 Time 03:00pm - 04:00pm Location Manchester Get tickets](https://hellomustard.com/events-webinars/marketing-your-festival-for-maximum-impact)