--- title: Festivals date: 2026-07-08T15:37:00+01:00 author: Tom Pickering canonical_url: "https://hellomustard.com/industries/festivals" section: Industry --- ![Who we are](https://mustard-media.transforms.svdcdn.com/production/images/who-we-are.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1784121613&s=de2ea18207e29dcb76f8918c584c0a36) ## Cut The Mustard Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy. [Work ](https://hellomustard.com/case-studies) [Services ](https://hellomustard.com/services) [About ](https://hellomustard.com/about) [Press ](https://hellomustard.com/press) [Latest ](https://hellomustard.com/news) [Contact us](https://hellomustard.com/contact) # Festivals Whether you're launching a new festival or growing an established festival brand, our team provides the expertise needed to make ticket sales & growth predictable. ![Reading and Leeds festival 7](https://mustard-media.transforms.svdcdn.com/production/images/Reading-and-Leeds-festival-7.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4905&fp-y=0.874&dm=1786111671&s=624b8bc805d155810a7ae891506e6b2a) TRUSTED BY THE WORLD'S LEADING FESTIVALS ![Sonus Festival Logo](https://mustard-media.transforms.svdcdn.com/production/images/logos/Sonus_Festival_Logo.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786441016&s=b0c4f2f4331ebf12aefac7fc1fcd6f52) ![Inverted Image Edit 68](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-68.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440741&s=f97e8b6b998a56710d633a64c52d7284) ![Inverted Image Edit 66](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-66.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440364&s=3eb26a2367bab870c60784d39303316b) ![Inverted Image Edit 64](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-64.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440010&s=93b16f683d2f89d3718eec8d1e947c53) ![Inverted Image Edit 63](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-63.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786439797&s=9feb08ab471148433dda3d1b4cf18528) ![Sonus Festival Logo](https://mustard-media.transforms.svdcdn.com/production/images/logos/Sonus_Festival_Logo.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786441016&s=b0c4f2f4331ebf12aefac7fc1fcd6f52) ![Inverted Image Edit 68](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-68.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440741&s=f97e8b6b998a56710d633a64c52d7284) ![Inverted Image Edit 66](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-66.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440364&s=3eb26a2367bab870c60784d39303316b) ![Inverted Image Edit 64](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-64.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440010&s=93b16f683d2f89d3718eec8d1e947c53) ![Inverted Image Edit 63](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-63.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786439797&s=9feb08ab471148433dda3d1b4cf18528) ![Sonus Festival Logo](https://mustard-media.transforms.svdcdn.com/production/images/logos/Sonus_Festival_Logo.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786441016&s=b0c4f2f4331ebf12aefac7fc1fcd6f52) ![Inverted Image Edit 68](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-68.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440741&s=f97e8b6b998a56710d633a64c52d7284) ![Inverted Image Edit 66](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-66.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440364&s=3eb26a2367bab870c60784d39303316b) ![Inverted Image Edit 64](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-64.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440010&s=93b16f683d2f89d3718eec8d1e947c53) ![Inverted Image Edit 63](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-63.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786439797&s=9feb08ab471148433dda3d1b4cf18528) ![Sonus Festival Logo](https://mustard-media.transforms.svdcdn.com/production/images/logos/Sonus_Festival_Logo.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786441016&s=b0c4f2f4331ebf12aefac7fc1fcd6f52) ![Inverted Image Edit 68](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-68.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440741&s=f97e8b6b998a56710d633a64c52d7284) ![Inverted Image Edit 66](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-66.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440364&s=3eb26a2367bab870c60784d39303316b) ![Inverted Image Edit 64](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-64.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786440010&s=93b16f683d2f89d3718eec8d1e947c53) ![Inverted Image Edit 63](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-63.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786439797&s=9feb08ab471148433dda3d1b4cf18528) ## Industry leaders in festival marketing Music festivals Food and drink festivals Comedy festivals Family festivals Destination festivals Film festivals Arts & culture festivals Camping festivals mustard was born from festival marketing, selling out our own festivals and 80,000 capacity events. For the past 13 years we've worked with the world's leading festival brands in the UK, Europe, North America and Australia. We help launch new festivals into the market, scale festivals into new markets, bring in new international audiences through festival tourism and help legacy festivals continue to find new audiences year on year. [Find out more](https://hellomustard.com/about) ![Truck Festival 4](https://mustard-media.transforms.svdcdn.com/production/images/Truck-Festival-4.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786108176&s=9a6b2c102385110fe9c3c8ae1b15833a) In a moment of transition and growth for the festival, working with Mustard provided invaluable insights. The results we’ve seen this year have been exceptional and we’re looking to build on this for the coming years. ![1720712845056](https://mustard-media.transforms.svdcdn.com/production/images/1720712845056.jpeg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786031623&s=b07c321e60d4d4e02c49dead2f7363a8) Sam Harris Head of Marketing, Truck Festival ![Inverted Image Edit 15](https://mustard-media.transforms.svdcdn.com/production/images/logos/Inverted-Image-Edit-15.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786109421&s=8b81656966d6a486d9e300fda6a864d1) Working with Mustard since launching our 2025 tickets has been a dream. We’re +125% YTD and have already sold over 75% of tickets before Christmas, which is a phenomenal start towards a sell-out year. ![Case studies testimonial person 45](https://mustard-media.transforms.svdcdn.com/production/images/case_studies_testimonial_person_45.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786108287&s=1eec4b1fa5ee7f56c9c34763c8d7418b) Simon Maltas Director, 2000trees Festival Working with Mustard has been transformative. They’re always quick to adapt to trends and results, giving us regular updates and suggestions to make sure we’re spending effectively. Their dramatic increase in our TikTok results won us an award! ![Millie](https://mustard-media.transforms.svdcdn.com/production/images/Millie.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785937331&s=0d743888760f6119667ba54f9d7f8215) Millie Morris Marketing Manager, Reading & Leeds The team are brilliant to work with, the strategy had a real impact. We had a hugely successful pre-sale campaign which led to the largest day of sales in Kendal Calling history and a remarkably fast sell-out during a very tough year for our sector. ![105974114 780165752523705 7125266576344226754 n jpg](https://mustard-media.transforms.svdcdn.com/production/images/logos/105974114_780165752523705_7125266576344226754_n.jpg.webp?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786108795&s=778a1f8709baea54f91ecf0a4aa8d8f4) Sam Feeley Head of Marketing, Kendal Calling ![Reading Leeds 3](https://mustard-media.transforms.svdcdn.com/production/images/Reading-Leeds-3.jpg?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785942689&s=90099376fa2ddd85277f76c1b2747b42) ![Bestival](https://mustard-media.transforms.svdcdn.com/production/images/bestival.jpg?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786109152&s=e17a80a4b0d957cedbdd0dbdfd7cee4b) ![34864490 2171664089511296 4563057230470971392 n](https://mustard-media.transforms.svdcdn.com/production/images/34864490_2171664089511296_4563057230470971392_n.jpg?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786109110&s=5d9e3a1dc896f9a06ecd327eb0bc17fc) ![Mc Gill Productions Manchester Pride SUNDAY 28 08 23 0 5](https://mustard-media.transforms.svdcdn.com/production/images/McGill-Productions-Manchester-Pride-SUNDAY-28-08-23-_-0-5.avif?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786017666&s=8af5f8b927ae3922293d5d571c43c666) ![Kooks gig](https://mustard-media.transforms.svdcdn.com/production/images/kooks-gig.png?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783945102&s=bb99f5818c08327ad159fc92d985ce24) ![DANNYSARGENT VILLA FISHER61](https://mustard-media.transforms.svdcdn.com/production/images/DANNYSARGENT_VILLA_FISHER61.jpg?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786109514&s=1a73543ed8a38e672f515fb3b2d0b430) ![Sun kissed beach parties 1920x1280](https://mustard-media.transforms.svdcdn.com/production/images/Sun-kissed-beach-parties-1920x1280.jpg?w=1600&h=2844&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4982&fp-y=0.7073&dm=1786439103&s=24cad71d8701a84e0e77543f1efece2a) FAQS ## Got a question? We'd love to chat. [Get In Touch](https://hellomustard.com/contact) Do you work with festivals targeting an international audience? Yes, we work with many destination festivals targeting audiences from multiple different countries. We have experience in driving uplifts in ticket sales for both domestic audiences within countries across Europe, North America and Australia, as well as attracting new audiences from countries outside of the host festival's location. Do you only work with music festivals? We work across all music genres — from country and rock to techno and house, as well as food and drink, comedy, family, sports and cultural festivals. Do you work alongside our internal team or replace it? Alongside. We're an extension of your resource, not a replacement for it, and we work alongside your team as growth & performance specialists. The goal is to make your team stronger and more commercially confident. Is my festival too small to work with? We work with first-year events, single-day festivals and independents alongside the biggest names in the festival calendar. We're happy to discuss your budgets, capacity and goals and we can advise from there, get in touch. When is the best time to engage with you for my festival campaign? We work with festivals throughout the whole campaign, from line-up launch through to your event and post-event on-sale. Your launches and early on-sales are the biggest indicidator of a campaign's success, so we prefer to begin working at least 2-4 weeks out from those dates. We can also come in mid-campaign to get sales on track and set the foundations for your next campaign, however we will always be honest about whether there is sufficient time before your event takes place. [Get In Touch](https://hellomustard.com/contact) OUR WORK ## We understand what makes people move. [![Reading Leeds 5](https://mustard-media.transforms.svdcdn.com/production/images/Reading-Leeds-5.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785942671&s=63d1fcf670db062d1d87dd3654cc788a) Stategy Campaigns Paid Media How Reading & Leeds Achieved 468% YoY Uplift in Purchases, and Won Greatest Performance at the UK TikTok Ad Awards 2025.](https://hellomustard.com/case-studies/reading-and-leeds) [![Crowd and balloons](https://mustard-media.transforms.svdcdn.com/production/images/crowd-and-balloons.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783503192&s=309d693786a638079be3eeb0a90f3f30) Strategy Paid Media Campaign How Forbidden Forest Sold Out 22,000 Tickets in 36 Hours.](https://hellomustard.com/case-studies/forbidden-forest) [![Lasydays 0](https://mustard-media.transforms.svdcdn.com/production/images/lasydays-0.webp?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786028510&s=ce0003912dd9bbb5a23ac0053b9e8cdf) Paid Media Campaign How LazyDays Grew Sales by 348% by Changing When They Sold, Not What They Sold.](https://hellomustard.com/case-studies/lazydays) [![Hospitality on the beach 6](https://mustard-media.transforms.svdcdn.com/production/images/hospitality-on-the-beach-6.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786090461&s=d4c0806d978a1cf7ba098cc221a4cf5e) Stategy Paid Media Campaigns How Hospitality on the Beach Sold 30% of Its Tickets in the First Week.](https://hellomustard.com/case-studies/hospitality-on-the-beach) [![Comedy at the castle 2](https://mustard-media.transforms.svdcdn.com/production/images/comedy-at-the-castle-2.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786100605&s=0cf3eb7f503a0a5d37e345e79a16a1c3) Stategy Campaigns Paid Media How Comedy at the Castle Drove a 4x Uplift in Weekly Sales Through Mid-Campaign Optimisation.](https://hellomustard.com/case-studies/comedy-at-the-castle) [![Truck 9](https://mustard-media.transforms.svdcdn.com/production/images/truck-9.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786366366&s=813306730bc586224b4af2cf8308ea51) Strategy Paid Media Campaign How Truck Festival Grew Total Ticket Sales 134.97% Through a Rebuilt Campaign Architecture.](https://hellomustard.com/case-studies/truck-festival) [Explore All Work](https://hellomustard.com/case-studies) Our core services Growth Partnerships [Explore Growth Partnerships](https://hellomustard.com/services/growth-partnerships) We build structured, year-round growth strategies for experience brands. Our Growth Partnerships operate at the intersection of brand, audience and commercial discipline. We strategise milestone campaigns whilst also building the systems and infrastructure you need to drive predictable booking revenue. Work with a specialist senior strategy team to hold your brand goals, ticket sales and bookings targets accountable. ![Reading Leeds 1](https://mustard-media.transforms.svdcdn.com/production/images/Reading-Leeds-1.jpg?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785942478&s=18f1cb72032ecfacf208e377bd6d1a52) [Explore Growth Partnerships](https://hellomustard.com/services/growth-partnerships) Performance & Intelligence [Explore Performance & Intelligence](https://hellomustard.com/services/performance-intelligence) Our Performance Suite combines hands on paid media execution with peformance creative & intelligence across paid channels and email as one connected system for experience brands. Our performance is built on our Experience Economics approach, born from our own operator-led experience and commercial discipline. Every channel is briefed from the same booker intelligence and booker journey mapping. ![1440x600 T20 Pinncale Of Cricket](https://mustard-media.transforms.svdcdn.com/production/images/1440x600-T20-Pinncale-Of-Cricket.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785439591&s=2089ec8a035249a661e6767a34e35140) [Explore Performance & Intelligence](https://hellomustard.com/services/performance-intelligence) ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth news & press ## The news and views that cut the mustard [View all](https://hellomustard.com/news) Sign-up to reserve your space for our upcoming webinars and read the latest news & insights across the experience economy. [![Tik Tok UKIRL Awards25 JR 0507](https://mustard-media.transforms.svdcdn.com/production/images/TikTok-UKIRL-Awards25-JR-0507.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772198&s=0e3b60f452fa1abdaccd2cec83a9b64c) Festivals Social Media Awards Mustard Media Wins Greatest Performance at the UK Tiktok Ad Awards 2025](https://hellomustard.com/news/mustard-media-wins-greatest-performance-at-the-uk-tiktok-awards)[![DSCF6544](https://mustard-media.transforms.svdcdn.com/production/images/DSCF6544.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4938&fp-y=0.5478&dm=1785930715&s=82192c27f5a21d60970211a2698f3bbd) Leisure & Tourism Festivals Mustard Media Wins Liverpool’s Music Destination Campaign](https://hellomustard.com/news/mustard-media-wins-liverpools-music-destination-campaign)[![TRIIP Festival 117](https://mustard-media.transforms.svdcdn.com/production/images/TRIIP-Festival_117.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785768181&s=e3abc7498342e272f5f79e0acc9d43f2) Festivals Thoughts 'Think Like A Promoter, But Execute Like An Agency’: Festival Marketing Deep Dive With Mustard's Rob Masterson](https://hellomustard.com/news/cum-sociis-natoque-penatibus-et-magnis-dis-parturient-montes-2) [View all](https://hellomustard.com/news) Sign-up to reserve your space for our upcoming webinars and read the latest news & insights across the experience economy.