--- title: Mustard Media Wins Liverpool’s Music Destination Campaign date: 2026-07-08T13:48:00+01:00 author: Alice Green canonical_url: "https://hellomustard.com/news/mustard-media-wins-liverpools-music-destination-campaign" section: News --- ![Who we are](https://mustard-media.transforms.svdcdn.com/production/images/who-we-are.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1784121613&s=de2ea18207e29dcb76f8918c584c0a36) ## Cut The Mustard Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy. [Work ](https://hellomustard.com/case-studies) [Services ](https://hellomustard.com/services) [About ](https://hellomustard.com/about) [Press ](https://hellomustard.com/press) [Latest ](https://hellomustard.com/news) [Contact us](https://hellomustard.com/contact) # Mustard Media Wins Liverpool’s Music Destination Campaign Mustard Media Wins Liverpool’s Music Destination Campaign ![DSCF6544](https://mustard-media.transforms.svdcdn.com/production/images/DSCF6544.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4938&fp-y=0.5478&dm=1785930715&s=82192c27f5a21d60970211a2698f3bbd) Leisure & Tourism Festivals Mustard Media Wins Liverpool’s Music Destination Campaign Date 8th Jul 2026 read time 5 minutes Tags Leisure & Tourism Festivals [Get in touch](https://hellomustard.com/contact)[About us](https://hellomustard.com/about) ## **Mustard Media Wins Liverpool's music Destination Campaign.** After an intensive pitch process, Marketing Liverpool has awarded Mustard Media as the marketing agency for the Liverpool City of Music Campaign, a groundbreaking destination marketing initiative aimed at positioning Liverpool as the UK’s City of Music. ### **The Liverpool City of Music Campaign** The Liverpool City of Music campaign is set to build on the momentum generated by Liverpool’s successful bid to host the Eurovision Song Contest 2023 on behalf of Ukraine. The Liverpool City of Music Campaign will invite consumers to celebrate the vibrant music and cultural experiences that are distinctive to the region, showcasing both the city’s rich musical heritage and the diverse range of emerging music trends, venues, and locations across the city region. ![MUSTARD HEADSHOTS31937](https://mustard-media.transforms.svdcdn.com/production/images/MUSTARD_HEADSHOTS31937.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5395&fp-y=0.4934&dm=1785930181&s=43eadd900657b73b2032a168e995346d) ### **Mustard Media** Mustard Media will play a pivotal role in bringing the Liverpool City of Music Campaign to life. As the chosen agency, we will be responsible for the marketing roll out across strategy, creative, paid media and media buying. Sian Bennett, Strategy Director at Mustard Media said:“ As a proud scouser I couldn’t be more excited to be collaborating on Liverpool’s City of Music Campaign. Liverpool’s music scene holds a special place in my heart, as it was where my own love affair with live music began. This campaign isn’t just a project for us; it’s a labor of love that aims to bring the magic of Liverpool’s music scene to audiences far and wide. We’re looking forward to working on the brief to deliver a 360 campaign that cuts through.” ### **Marketing Liverpool** Marketing Liverpool is thrilled to work alongside Mustard Media to deliver an impactful and memorable City of Music Campaign that showcases the city’s vibrant new music scene, as well as profiling how the beat goes on across the city region to promote a truly vibrant and exciting region for visitors across the world. Pamela Carroll, Marketing Campaign Manager, Marketing Liverpool said: “With this collaboration, we aim to elevate Liverpool’s status as a music destination, drawing music enthusiasts and travelers from around the world to experience the city’s diverse and vibrant musical tapestry. Throughout the competitive pitch process, Mustard Media’s experience with event and leisure tourism, combined with their passion for Liverpool’s musical heritage and innovative approach to marketing set them apart. We were impressed by their ability to capture the anticipation and excitement associated with live music experiences, making their proposal deeply relatable to our target audience. With their track record of delivering successful marketing campaigns, we are confident that Mustard Media is the perfect partner to showcase Liverpool City Region as a visitor destination of choice.” As featured in: [Festival Insights ](https://www.festivalinsights.com/2023/10/mustard-media-wins-liverpools-music-destination-campaign/) [Access All Areas ](https://accessaa.co.uk/mustard-media-to-be-marketing-agency-for-liverpools-music-destination-campaign/) you might also like [more news & thoughts](https://hellomustard.com/news) [![Tik Tok UKIRL Awards25 JR 0507](https://mustard-media.transforms.svdcdn.com/production/images/TikTok-UKIRL-Awards25-JR-0507.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772198&s=0e3b60f452fa1abdaccd2cec83a9b64c) Festivals Social Media Awards Mustard Media Wins Greatest Performance at the UK Tiktok Ad Awards 2025](https://hellomustard.com/news/mustard-media-wins-greatest-performance-at-the-uk-tiktok-awards) [![Tik Tok UKIRL Awards25 JR 0507](https://mustard-media.transforms.svdcdn.com/production/images/TikTok-UKIRL-Awards25-JR-0507.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772198&s=0e3b60f452fa1abdaccd2cec83a9b64c) Festivals Social Media Awards ### Mustard Media Wins Greatest Performance at the UK Tiktok Ad Awards 2025 Turning festival hype into real-world ticket sales.](https://hellomustard.com/news/mustard-media-wins-greatest-performance-at-the-uk-tiktok-awards) [![DSCF6544](https://mustard-media.transforms.svdcdn.com/production/images/DSCF6544.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4938&fp-y=0.5478&dm=1785930715&s=82192c27f5a21d60970211a2698f3bbd) Leisure & Tourism Festivals Mustard Media Wins Liverpool’s Music Destination Campaign](https://hellomustard.com/news/mustard-media-wins-liverpools-music-destination-campaign) [![DSCF6544](https://mustard-media.transforms.svdcdn.com/production/images/DSCF6544.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.4938&fp-y=0.5478&dm=1785930715&s=82192c27f5a21d60970211a2698f3bbd) Leisure & Tourism Festivals ### Mustard Media Wins Liverpool’s Music Destination Campaign Mustard Media Wins Liverpool’s Music Destination Campaign](https://hellomustard.com/news/mustard-media-wins-liverpools-music-destination-campaign)