--- title: Press date: 2026-07-16T09:18:00+01:00 author: Tom Pickering canonical_url: "https://hellomustard.com/press" section: Pages --- ![Who we are](https://mustard-media.transforms.svdcdn.com/production/images/who-we-are.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1784121613&s=de2ea18207e29dcb76f8918c584c0a36) ## Cut The Mustard Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy. [Work ](https://hellomustard.com/case-studies) [Services ](https://hellomustard.com/services) [About ](https://hellomustard.com/about) [Press ](https://hellomustard.com/press) [Latest ](https://hellomustard.com/news) [Contact us](https://hellomustard.com/contact) # In The Press Please direct any press enquiries to [alice@mustardmedia.co.uk](mailto:jack@mustardmedia.co.uk) [![PMW logo transparent](https://mustard-media.transforms.svdcdn.com/production/images/PMW-logo-transparent.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785932525&s=17416a573e876b1f6838fed24ca10029) 12th Mar 2026 ## How Reading & Leeds Festival turned up the volume on TikTok with a 468% sales uplift Read Article](https://www.performancemarketingworld.com/article/1943375/reading-leeds-festival-turned-volume-tiktok-468-sales-uplift) [![Eventindustrynews 1](https://mustard-media.transforms.svdcdn.com/production/images/eventindustrynews-1_2026-08-03-112808_ngyn.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785756488&s=f4b7798906b362f269cc6a477b1759ac) 11th Feb 2026 ## Mustard Media reveals record £166m in ticket revenue, demonstrating a surge across experience economy Read Article](https://www.eventindustrynews.com/news/mustard-media-reveals-record-166m-in-ticket-revenue-demonstrating-a-surge-across-experience-economy) [![Pollstar no background](https://mustard-media.transforms.svdcdn.com/production/images/Pollstar-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785933038&s=ab932bebcb4ada79f72ea645df05f4bd) 5th May 2025 ## ‘Think Like A Promoter, But Execute Like An Agency’: Festival Marketing Deep Dive With Mustard Media’s Rob Masterson Read Article](https://news.pollstar.com/2025/05/23/think-like-a-promoter-but-execute-like-an-agency-festival-marketing-deep-dive-with-mustard-medias-rob-masterson/) [![STAND OUT no background](https://mustard-media.transforms.svdcdn.com/production/images/STAND-OUT-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785933297&s=6e1cd4012aca36d338052d51514c29ce) 5th Nov 2024 ## Mustard Media: From near COVID closure to £229m ticket sales revenue in three years Read Article](https://www.standoutmagazine.co.uk/mustard-media-from-near-closure-to-229m-ticket-sales-revenue/) [![Prolific north no background](https://mustard-media.transforms.svdcdn.com/production/images/Prolific-north-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785933583&s=072476f8a68f4fac061312f627c9b2de) 5th Nov 2024 ## Mustard Media celebrates £229m of post-covid ticket sales Read Article](https://www.prolificnorth.co.uk/news/mustard-media-celebrates-229m-of-post-covid-ticket-sales/) [![Festival insights no background](https://mustard-media.transforms.svdcdn.com/production/images/Festival-insights-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785934453&s=cf866067eb1b698c8e5c2ef75508625e) 5th Nov 2024 ## Mustard Media Celebrates 10th Anniversary With Record Sales Read Article](https://www.festivalinsights.com/2024/11/mustard-media-celebrates-10th-anniversary-record-sales/) [![The ticketing business no background](https://mustard-media.transforms.svdcdn.com/production/images/the-ticketing-business-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786009413&s=ebeaf73a9a0f17af164a1ffcdc95500e) 27th Jan 2023 ## Mustard Media aids 1.5 million ticket sales in 2022 Read Article](https://www.theticketingbusiness.com/2023/01/mustard-media-aids-1-5-million-ticket-sales-in-2022/) [![Festival insights no background](https://mustard-media.transforms.svdcdn.com/production/images/Festival-insights-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785934453&s=cf866067eb1b698c8e5c2ef75508625e) 25th Jan 2023 ## Mustard Spices Up Sales for 100 Events With £80 Million Revenue Impact Read Article](https://www.festivalinsights.com/2023/01/mustard-spices-sales-100-events-80-million-revenue-impact/) [![Prolific north no background](https://mustard-media.transforms.svdcdn.com/production/images/Prolific-north-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785933583&s=072476f8a68f4fac061312f627c9b2de) 26th Jan 2023 Record breaking Business Results ## Biggest year to date for Mustard Media Read Article](https://www.prolificnorth.co.uk/news/agency-news/2023/01/biggest-year-date-mustard-media) [![Business manchester](https://mustard-media.transforms.svdcdn.com/production/images/business-manchester.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786009676&s=fd6535463117393eee85cda1e6b3deed) 6th Aug 2026 ## Mustard Media reports its biggest-ever year, helping over 100 events sell 1.5 million tickets and drive £80 million in revenue Read Article](https://www.businessmanchester.co.uk/2023/01/26/mustard-media-reports-its-biggest-ever-year-helping-over-100-events-sell-1-5-million-tickets-and-drive-80-million-in-revenue/) [![The ticketing business no background](https://mustard-media.transforms.svdcdn.com/production/images/the-ticketing-business-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786009413&s=ebeaf73a9a0f17af164a1ffcdc95500e) 16th Nov 2022 ## Sian Bennett- People on the move Read Article](https://www.theticketingbusiness.com/2022/11/people-on-the-move-aeg-presents-ticketmaster-sport-and-more/) [![Festival insights no background](https://mustard-media.transforms.svdcdn.com/production/images/Festival-insights-no-background.png?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785934453&s=cf866067eb1b698c8e5c2ef75508625e) 10th Nov 2022 ## Sian Bennett appointed as a partner of Mustard Media Read Article](https://www.festivalinsights.com/2022/11/sian-bennett-appointed-partner-mustard-media/) 1 [2](#)[3](#)[](#)