--- title: "Performance & Intelligence" date: 2026-07-08T13:26:00+01:00 author: Tom Pickering canonical_url: "https://hellomustard.com/services/performance-intelligence" section: Service --- ![Who we are](https://mustard-media.transforms.svdcdn.com/production/images/who-we-are.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1784121613&s=de2ea18207e29dcb76f8918c584c0a36) ## Cut The Mustard Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy. [Work ](https://hellomustard.com/case-studies) [Services ](https://hellomustard.com/services) [About ](https://hellomustard.com/about) [Press ](https://hellomustard.com/press) [Latest ](https://hellomustard.com/news) [Contact us](https://hellomustard.com/contact) ![KC 2026 Day 1 Chris Werrett Evening 44 DJI 20260730222910 0143 D 1536x1024](https://mustard-media.transforms.svdcdn.com/production/images/KC-2026-Day-1-Chris-Werrett-Evening-44-DJI_20260730222910_0143_D-1536x1024_2026-08-05-172746_dxux.jpg?w=1600&h=900&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785950866&s=0efd0d67d98c66d422aa3d1000c41b49) # Performance & Intelligence Paid media execution with peformance creative & intelligence ## Performance marketing, built for the experience economy Forecasting Dashboards Creative Intelligence™ reporting Audience Intelligence Creative Production Email Marketing Paid Search Paid Media Our Performance Suite combines hands on paid media execution with peformance creative & intelligence across paid channels and email as one connected system for experience brands. Our performance is built on our Experience Economics approach, born from our own operator-led experience and commercial discipline. Every channel is briefed from the same booker intelligence and booker journey mapping. [Find out more](https://hellomustard.com/about) by the numbers - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - M revenue for the experience economy - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - M tickets & bookings - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - - - . , 1 2 3 4 5 6 7 8 9 0 \# £ % + K B M X - + countries we’ve delivered in our approach ## How we think differently 01 We believe growth comes from pushing your marketing to its maximum, scalable, profitable potential – powered by our proprietary Experience Economics™ metrics. ## Economics ![Reading Leeds 5](https://mustard-media.transforms.svdcdn.com/production/images/Reading-Leeds-5.jpg?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785942671&s=2c1b6d3fd75e20d85d82ec61b602ac76) 02 We believe experiences waste thousands of pounds on underperforming creative and missed potential revenue gain. Our proprietary creative reporting helps us understand what’s winning, why, and where to scale. ## Intelligence ![Mc Gill Productions Manchester Pride SUNDAY 28 08 23 0 5](https://mustard-media.transforms.svdcdn.com/production/images/McGill-Productions-Manchester-Pride-SUNDAY-28-08-23-_-0-5.avif?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786017666&s=c8d83464442fe62b0d7b23cefca0b1f9) 03 We've spent 13 years working directly with ticketing & booking platforms across the experience economy. That means we know how to set up tracking correctly from the start, from sports to festivals and hospitality, which saves months of broken data and guesswork later. We handle the technical setup so your creative performance data is clean and actionable from day one. ## Tracking ![Chelsea Winter Village 1242](https://mustard-media.transforms.svdcdn.com/production/images/Chelsea-Winter-Village_1242.jpg?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785946855&s=b5350ae94349d912a36078947df378e4) why us? ## Award-Winning Growth Performance Specialists ![DANNYSARGENT CDM GENERIC147](https://mustard-media.transforms.svdcdn.com/production/images/DANNYSARGENT_CDM_GENERIC147.jpg?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786012487&s=fbfc6b4756577a88ae986e55739767cd) ### Using paid to predict revenue We build and manage paid performance campaigns that connect creative, spend, pacing and revenue so optimisation becomes a commercial advantage, not guesswork. Our ethos is grounded in making bookings and revenue predictable. We have spent 13 years working exclusively in the experience economy, partnering with venues, promoters, attractions, and destinations to grow audiences and deliver commercial growth Experience Economics™ Forecasting RAG systems Scenario modelling Server side tagging GTM governance [Get in touch](https://hellomustard.com/contact) ![Screenshot 2026 08 05 at 15 19 03](https://mustard-media.transforms.svdcdn.com/production/images/Screenshot-2026-08-05-at-15.19.03.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785939556&s=ccd69d0b03fac26c4a370e6793992343) ### One connected performance system We own performance creative strategy, production and reporting across paid and email. Every performance creative brief flows from our Audience Intelligence and journey mapping process across paid social and email. Our Creative Intelligence™ reporting diagnoses what is happening in your creative at a granular level, and provides a feedback loop so that your performance creative is informed by live data. Creative Intelligence™ reporting Audience Intelligence Scoring frameworks Creative production Email funnels Ad Stack audits [Get in touch](https://hellomustard.com/contact) ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth ## Built to Fill ## The forefront of experience growth FAQS ## Got questions? We'd love to chat. What do you mean by performance creative? Creative that's built to convert. It's briefed from audience insight and journey mapping and is tested and optimized based on performance data. It's not brand or organic social creative. It's designed to address the booking journey. Do we need an in-house content team? We can produce core performance creative across paid social and email. Brands still need resource either in-house or outsourced to produce brand content, out of home and organic social. How does this work alongside our existing marketing team? We integrate with your day-to-day marketing team by focusing on paid social and email performance. We work best when working closely alongside your marketing team so we that we can align with your broader marketing campaign and strategy. Do we have to take paid, creative and email together? The compounding growth in bookings comes from all performance channels working as one system. When paid, creative, and email reporting is connected, we can create feedback loops that power the performance of each channel. However, we do tailor our work to your experience, budget, and internal resource. Do you have a minimum budget required? We don't work to a fixed minimum. We work to what makes sense for your capacity, your P&L and your targets. We'll be honest about what's realistic for your situation, get in touch and we'll talk through what works for you. TESTIMONIALS / ![1772207317774](https://mustard-media.transforms.svdcdn.com/production/images/1772207317774.png?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786028728&s=04cf9dd6bb9351375ff2edfe61ac74a7) The first 5 months of working with Mustard have given us the confidence and evidence that we can scale. ![1772207317774](https://mustard-media.transforms.svdcdn.com/production/images/1772207317774.png?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786028728&s=04cf9dd6bb9351375ff2edfe61ac74a7) Darren Henderson Head of Commercials, Taste Film ![1712690796341](https://mustard-media.transforms.svdcdn.com/production/images/1712690796341.jpeg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786028861&s=4ea63fa5a14bde47152d3ad5ccaf9991) Mustard's strategic guidance and media support shifted our mindset to attract new audiences. We achieved record attendance at Villa Park and the lessons learned will have a lasting impact on future campaigns. ![1712690796341](https://mustard-media.transforms.svdcdn.com/production/images/1712690796341.jpeg?w=1600&h=2133&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1786028861&s=4ea63fa5a14bde47152d3ad5ccaf9991) Gavin Forbes Head of Marketing, Aston Villa Women Our work ## We understand what makes people move. [![Chelsea Winter Village 1227](https://mustard-media.transforms.svdcdn.com/production/images/Chelsea-Winter-Village_1227.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785938576&s=a63b5c80c3c7f4a09e30badb5865d655) Strategy Paid Media Campaign How Chelsea Winter Village Hit 120,000 Attendees in Year One.](https://hellomustard.com/case-studies/chelsea-winter-village) [![Case studies 34](https://mustard-media.transforms.svdcdn.com/production/images/case_studies_34.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785941069&s=2bdd2203597781e7dc074ea59b58fbdc) Stategy Paid Media Campaigns How Aston Villa Women Grew Match-Day Sales by 23% Across a Full Season.](https://hellomustard.com/case-studies/aston-villa) [![Reading Leeds 5](https://mustard-media.transforms.svdcdn.com/production/images/Reading-Leeds-5.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785942671&s=63d1fcf670db062d1d87dd3654cc788a) Stategy Campaigns Paid Media How Reading & Leeds Achieved 468% YoY Uplift in Purchases, and Won Greatest Performance at the UK TikTok Ad Awards 2025.](https://hellomustard.com/case-studies/reading-and-leeds) [![Bongos 7](https://mustard-media.transforms.svdcdn.com/production/images/bongos-7.jpg?w=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785943626&s=44dded2d6ead0ee858f1034687336bbd) Paid Media Campaign How Bongo's Bingo Improved ROAS by 42% and Grew Revenue by £100,000.](https://hellomustard.com/case-studies/bongos-bingo) [Explore all work](https://hellomustard.com/case-studies) You’re in good company Experiences & destinations ![Maxresdefault](https://mustard-media.transforms.svdcdn.com/production/images/maxresdefault.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785753754&s=04ae60fcfc8a51a9f75328223aa16093) ![Icc bp dark](https://mustard-media.transforms.svdcdn.com/production/images/icc_bp_dark.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785758692&s=b672e4f38df1b71d78bfc2e9880edd52) ![Unnamed 6](https://mustard-media.transforms.svdcdn.com/production/images/unnamed-6.webp?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785759108&s=4985e2a4b5b622d9b34113019d7d1b6f) ![Chat GPT Image Aug 3 2026 01 46 53 PM](https://mustard-media.transforms.svdcdn.com/production/images/ChatGPT-Image-Aug-3-2026-01_46_53-PM.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785761436&s=70ff8b12863f884443df32783a03d45e) ![1727081350153](https://mustard-media.transforms.svdcdn.com/production/images/1727081350153.jpeg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785763503&s=0ac405bc6cd2e0bbf2b86ce372173645) ![Chat GPT Image Aug 3 2026 02 32 07 PM](https://mustard-media.transforms.svdcdn.com/production/images/ChatGPT-Image-Aug-3-2026-02_32_07-PM.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785763936&s=e802c41fde01616352f734c73b837ee9) ![Weekends at New Century Full of Bottomless Brunchers gig goers and those just grabbing a drink](https://mustard-media.transforms.svdcdn.com/production/images/Weekends-at-New-Century-%E2%9C%A8Full-of-Bottomless-Brunchers-gig-goers-and-those-just-grabbing-a-drink.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785761787&s=8f663a7e242e6460ccdb5fe5dcbcef3a) ![Chat GPT Image Aug 3 2026 02 01 47 PM](https://mustard-media.transforms.svdcdn.com/production/images/ChatGPT-Image-Aug-3-2026-02_01_47-PM.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785762124&s=c688e5eb92a1076a7a30a8ef8d0ffa15) Ticketing & bookings Where we work ## We are ticket-buyer behaviour specialists, combining audience insight, cultural instinct, and performance intelligence to unlock scalable growth for live experiences. [View all industries](https://hellomustard.com/industries) [![Arena gig](https://mustard-media.transforms.svdcdn.com/production/images/arena-gig.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783502721&s=a2ac291dcd89796b27947c2f962e2544) ## Festivals](https://hellomustard.com/industries/festivals)![Arena gig](https://mustard-media.transforms.svdcdn.com/production/images/arena-gig.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1783502721&s=a2ac291dcd89796b27947c2f962e2544) [![Case studies 34](https://mustard-media.transforms.svdcdn.com/production/images/case_studies_34.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785941069&s=795510829185b707da073de554095c97) ## Sports](https://hellomustard.com/industries/sports)![Case studies 34](https://mustard-media.transforms.svdcdn.com/production/images/case_studies_34.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785941069&s=795510829185b707da073de554095c97) [![Copy of CWV Partnerships 2026 V5](https://mustard-media.transforms.svdcdn.com/production/images/Copy-of-CWV_Partnerships_2026_V5.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772334&s=3938c3c58059dc6f8d9159f3302a25f4) ## Attractions](https://hellomustard.com/industries/attractions)![Copy of CWV Partnerships 2026 V5](https://mustard-media.transforms.svdcdn.com/production/images/Copy-of-CWV_Partnerships_2026_V5.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772334&s=3938c3c58059dc6f8d9159f3302a25f4) [![IMG 2939 1 726x1024](https://mustard-media.transforms.svdcdn.com/production/images/IMG_2939-1-726x1024.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785443313&s=321163e4d445fdb87028e7bf6e342f9e) ## Destinations](https://hellomustard.com/industries/destinations)![IMG 2939 1 726x1024](https://mustard-media.transforms.svdcdn.com/production/images/IMG_2939-1-726x1024.jpg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785443313&s=321163e4d445fdb87028e7bf6e342f9e) [![Screenshot 2026 08 03 at 16 49 10](https://mustard-media.transforms.svdcdn.com/production/images/Screenshot-2026-08-03-at-16.49.10.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772160&s=facfa3adff45ca5f79f618c468fff1e3) ## Hospitality](https://hellomustard.com/industries/hospitality)![Screenshot 2026 08 03 at 16 49 10](https://mustard-media.transforms.svdcdn.com/production/images/Screenshot-2026-08-03-at-16.49.10.png?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772160&s=facfa3adff45ca5f79f618c468fff1e3) [![Qzp NMV Jedy D6 Q9wvqy SN75nhmuc](https://mustard-media.transforms.svdcdn.com/production/images/qzpNMVJedyD6Q9wvqySN75nhmuc.webp?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772604&s=3756c3f8d5d71ca3d325409ec1e37787) ## Tours](https://hellomustard.com/industries/tours)![Qzp NMV Jedy D6 Q9wvqy SN75nhmuc](https://mustard-media.transforms.svdcdn.com/production/images/qzpNMVJedyD6Q9wvqySN75nhmuc.webp?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785772604&s=3756c3f8d5d71ca3d325409ec1e37787) [![726337415 1718657989331237 6569794511400969779 n](https://mustard-media.transforms.svdcdn.com/production/images/726337415_1718657989331237_6569794511400969779_n.jpeg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785946416&s=f7bbc49647d215e43712bd6909c01239) ## Venues](https://hellomustard.com/industries/venues)![726337415 1718657989331237 6569794511400969779 n](https://mustard-media.transforms.svdcdn.com/production/images/726337415_1718657989331237_6569794511400969779_n.jpeg?w=1600&h=1600&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785946416&s=f7bbc49647d215e43712bd6909c01239) Our core services Growth Partnerships [Explore Growth Partnerships](https://hellomustard.com/services/growth-partnerships) We build structured, year-round growth strategies for experience brands. Our Growth Partnerships operate at the intersection of brand, audience and commercial discipline. We strategise milestone campaigns whilst also building the systems and infrastructure you need to drive predictable booking revenue. Work with a specialist senior strategy team to hold your brand goals, ticket sales and bookings targets accountable. ![Reading Leeds 1](https://mustard-media.transforms.svdcdn.com/production/images/Reading-Leeds-1.jpg?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785942478&s=18f1cb72032ecfacf208e377bd6d1a52) [Explore Growth Partnerships](https://hellomustard.com/services/growth-partnerships) Performance & Intelligence [Explore Performance & Intelligence](https://hellomustard.com/services/performance-intelligence) Our Performance Suite combines hands on paid media execution with peformance creative & intelligence across paid channels and email as one connected system for experience brands. Our performance is built on our Experience Economics approach, born from our own operator-led experience and commercial discipline. Every channel is briefed from the same booker intelligence and booker journey mapping. ![1440x600 T20 Pinncale Of Cricket](https://mustard-media.transforms.svdcdn.com/production/images/1440x600-T20-Pinncale-Of-Cricket.png?w=1600&h=1200&q=80&fm=webp&fit=crop&crop=focalpoint&fp-x=0.5&fp-y=0.5&dm=1785439591&s=2089ec8a035249a661e6767a34e35140) [Explore Performance & Intelligence](https://hellomustard.com/services/performance-intelligence)