How to make booking revenue predictable in the experience economy.

Overview

In 2026, growing an experience brand isn't about more tactics or bigger budgets. It's about building the systems that make growth predictable.

The festivals, arenas and hospitality brands growing fastest aren't the ones spending the most. They're the ones with the commercial discipline and booker intelligence to know where the demand is coming from and how to plan against it. 

In this session, we'll unpack what it actually takes to make growth predictable in an industry built on perishable inventory and tribal audiences, why running ads and rehashing the same budget isn't a strategy anymore, and how the experiences getting this right are doing it differently.

• Why growth is getting harder, even though the experience economy is booming
• What predictable growth actually means
• How to plan for booker psychology and behaviour
• The systems and data that replace guesswork
• Case studies and success stories across festivals, sport, hospitality, attractions and destinations

Sian Bennett

Managing Director, Keynote speaker

Rob Masterson

Founder and CEO

Rory Sutherland 

Rory, Head of Strategy

Alix Williams 

Alixe, Head of Paid Media

Callum Greenwood

Callum, Head of Campaigns