How to make booking revenue predictable in the experience economy.

Overview

In 2026, growing an experience brand isn't about more tactics or bigger budgets. It's about building the systems that make growth predictable.

The festivals, arenas and hospitality brands growing fastest aren't the ones spending the most. They're the ones with the commercial discipline and booker intelligence to know where the demand is coming from and how to plan against it.

Who is this event for?

This hour is for the people driving experience brands forward. If booking revenue lands on your desk, so does this session. You will get the most from it if you are:

• Responsible for marketing, growth, or revenue, and carrying a number into 2027
• Expected to forecast bookings with confidence, and defend that forecast in the room
• Scaling a brand faster than the current marketing setup can carry
• Tired of a strong year being followed by one nobody can explain

In this session, we'll unpack what it actually takes to make growth predictable in an industry built on perishable inventory and tribal audiences, why running ads and rehashing the same budget isn't a strategy anymore, and how the experiences getting this right are doing it differently.

• Why growth is getting harder, even though the experience economy is booming
• What predictable growth actually means
• How to plan for booker psychology and behaviour
• The systems and data that replace guesswork
• Case studies and success stories across festivals, sport, hospitality, attractions and destinations

Sian Bennett

Managing Director, Keynote speaker

Rob Masterson

Founder and CEO

Rory Palmer-Rowe 

Rory, Head of Strategy

Alix Williams 

Alixe, Head of Paid Media

Callum Greenwood

Callum, Head of Campaigns