Cut The Mustard
Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy.
Join our Cut The Mustard newsletter to reserve your space for our upcoming webinars, plus the latest news & insights across the experience economy.
Mustard Media and Marketing Ltd.
Who are we
Mustard Media and Marketing Ltd ("Mustard", "we", "us") is a performance marketing agency specialising in the events and experience economy. We are the data controller for personal data collected through this website and our direct business relationships. This notice complies with UK GDPR, the Data Protection Act 2018, and the Data (Use and Access) Act 2025.
Company registration: 08722006
Registered address: Colony One, 1 Silk Street, Ancoats, Manchester, M4 6LZWhat Data We Collect
We may collect and process the following personal data:
Information you give us
Name and email address when you sign up for our newsletter or contact us. Name, email address, and company details when you enquire about our services. Payment details when you purchase tickets or services.
Information we collect automatically
IP address and approximate geographical location. Browser type, device information, and operating system. Pages visited, time spent on site, and referring website. Cookie data (see Cookies section below).
We use your personal data for the following purposes and lawful bases:
To respond to your enquiries and provide our services (contractual necessity). To send you marketing communications you have opted into (consent). To improve our website and understand how visitors use it (legitimate interest, as recognised under the Data (Use and Access) Act 2025). To comply with legal and regulatory obligations (legal obligation).
You can withdraw consent for marketing at any time by clicking "unsubscribe" in any email or contacting us directly.
We may share your personal data with the following categories of third parties, only where necessary and lawful:
Advertising platforms — for delivering and measuring digital advertising campaigns. Email service providers — for sending newsletters and marketing communications. Analytics providers — for understanding website usage and improving our services. Payment processors — for processing transactions securely. Professional advisors — accountants and lawyers, where legally required.
We do not sell your personal data to third parties.
Some of the service providers we use may store or process data outside the UK/EEA. Where this is the case, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the ICO or adequacy decisions. Under the Data (Use and Access) Act 2025, the transfer safeguard threshold requires protections "not materially lower than" UK standards.
Newsletter subscribers: until you unsubscribe. Enquiry data: 12 months after your last interaction with us. Website analytics data: 26 months. Transaction records: 7 years, as required by law.
After these periods, your data is securely deleted or anonymised.
Our website uses cookies to ensure it works properly, to analyse how visitors use it, and to support our advertising. We use the following categories of cookies:
Strictly necessary cookies — required for the website to function. These cannot be switched off.
Performance and analytics cookies — help us understand how visitors interact with the site. Under the Data (Use and Access) Act 2025, these cookies no longer require consent. Data is aggregated and anonymous.
Functionality cookies — remember your preferences and settings.
Targeting and advertising cookies — used to deliver relevant advertising and measure campaign effectiveness.
You can manage your cookie preferences through the cookie banner on your first visit, or at any time through your browser settings. For more information, visit aboutcookies.org.
Under UK data protection law, you have the right to:
Access the personal data we hold about you. Ask us to correct inaccurate data. Ask us to delete your data (where we have no legal reason to keep it). Restrict how we process your data. Receive your data in a portable format. Object to processing based on legitimate interests. Withdraw consent at any time (where consent is the basis for processing).
To exercise any of your rights, make a subject access request, or raise a data protection concern:
Email: dataprotection@mustardmedia.co.uk
Telephone: 0161 402 0224
Address: Colony One, 1 Silk Street, Ancoats, Manchester, M4 6LZ
We will acknowledge your request within 5 working days and respond within 30 calendar days. If we need clarification about your request, we may pause this deadline until you respond.
Under the Data (Use and Access) Act 2025, data protection complaints should be raised with us first. If you are not satisfied with our response, you then have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Website: ico.org.uk
Telephone: 0303 123 1113
We may update this privacy notice from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this notice periodically.
Mustard Media and Marketing Ltd | Colony One, 1 Silk Street, Ancoats, Manchester, M4 6LZ
Privacy Notice | April 2026 | Last updated: April 2026 | DUAA 2025 compliant